The secret Machine

“After all, what is your host’s purpose in having a party? Surely not for you to enjoy yourself; If that were their sole purpose, they’d have simply sent champagne and women over to your place by taxi.”
(P.J O’Rourke)


The mechanism is designed to alter our perception of things, it does it in an underhanded way. The mechanism turns nice things onto elite status symbols by surrounding those things with lights, sounds and asking for unaffordable cost. The secret machine erects the bottle to an icon of a new worship where the “priveè” is the altar, inaccessible to the unelected.
The disco is a very complex habitat, it is divided into different classes; The economy class is the dance floor, a place for everyone, you pay the entrance and you can sweat as much as you want for a couple of euros, one drink included. The busyness class is the “table” as they call it in the P.R. slang, if you can reserve a table you’re kind of a step up over the dance floor, an economy bottle of any kind and a seat, less than five hundred euros depending on the bottle and the guests at your table, it is common to share the costs; The first class is where the secret machine works, this place is called in many ways: The super priveè, the console tables, the VIP area. Guests in this area are the toughest buyers of bottles, usually there is just one buyer or two each priveè area, they don’t share costs because they can pay for everybody and they want you to know it. Their areas are full of trophy girls sent in by the owner of the club, the animation team dances next to them, the DJ is close by and the vocalist shouts loud their name at every bottle they order announcing to the dance floor the name and size of the champagne bottle.
They cant see the secret machine.


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